Top 5 Social Apps Performance in Brazil - Q1 2023

In the first quarter of 2023, the top 5 social apps in Brazil showed distinct patterns in their performance metrics, including weekly downloads, revenue, and active users. Here’s a detailed look at the trends for each app:

Instagram saw a consistent weekly revenue, peaking at around $18K in mid-January before experiencing a gradual decline to $12.5K by early March. Downloads remained robust, fluctuating between 781K and 973K, with a notable peak in mid-February. Active users exhibited a slight decrease from 72.4M to 71.5M throughout the quarter.

TikTok experienced a steady increase in weekly revenue, reaching approximately $218K by the end of March. Downloads showed a downward trend, starting at 851K in late December and dropping to 631K in the final week of March. Active users also declined from 70.9M to 65.3M over the quarter.

Facebook Lite maintained steady revenue, peaking at $28K in early January and decreasing to $20K by the end of March. Downloads varied, with a high of 622K in early January and a low of 462K in mid-March. Active users saw a slight decline from 106.7M to 101.5M during the quarter.

Helo - Humor and Social Trends did not generate revenue but had fluctuating download numbers, peaking at 366K in late December and dropping to 185K by the end of March. Active users decreased from 1.9M to 1.6M over the quarter.

SUSH Grow cute virtual animal had no revenue but showed a significant increase in downloads, reaching 824K in late February before declining to 236K by the end of March. Active users grew substantially from 5.5K to 672K within the same period.

For more detailed insights and data, visit Sensor Tower.